AI vs. Human: Who Writes Better Marketing Emails?
Can AI write better marketing emails than humans? We compare creativity, performance, and real-world results.
Last updated
Can AI write better marketing emails than humans? We compare creativity, performance, and real-world results.
Last updated
With AI tools like ChatGPT and copywriting assistants becoming mainstream, marketers are asking a bold question: Can AI write marketing emails as well as — or better than — a human?
The short answer? Sometimes yes, sometimes no. Let’s dig into what AI gets right (and wrong), and where human creativity still shines.
AI can generate hundreds of email variations in seconds. This is incredibly useful for subject lines, CTAs, or rotating message bodies in .
AI tools can auto-insert dynamic fields (like name, product, or location) and generate custom sentences based on a user’s behavior or preferences.
Many AI writing tools are trained on high-performing content. That means subject lines, email structures, and CTAs are often based on .
While AI can replicate styles, humans better understand subtle emotions, cultural references, and brand voice. A heartfelt campaign or clever pun still benefits from a human touch.
AI may be efficient, but it doesn’t brainstorm from scratch like a human. Creative hooks, storytelling, and humor tend to come more naturally from marketers and copywriters.
AI writes based on prompts and training data. A human can align messaging with broader business goals, marketing strategy, or seasonal campaigns.
Instead of “AI vs. Human,” think “AI + Human.”
Here’s a winning workflow:
Use AI to generate the first draft or subject line options.
Edit and refine the message using your team’s voice and brand tone.
Use AI again to A/B test and optimize based on real performance.
Speed & Volume
✅
❌
Personalization at Scale
✅
✅
Brand Voice & Tone
⚠
✅
Creative Storytelling
❌
✅
Strategy & Context
⚠
✅
A/B Testing Support
✅
❌
Consistency
✅
⚠
⚠ = Possible, but not consistent without supervision
There’s no clear winner — because the best results come from combining the two.
Let AI take care of structure, testing, and bulk variations. Let humans handle emotional storytelling, brand tone, and complex messaging.
AI is a powerful writing assistant, not a replacement. When used right, it empowers human marketers to be more efficient, more creative, and more strategic.
Next Step: Try writing your next email with an AI draft — and then shape it with your own touch. You might be surprised how well the partnership performs. 💬
Tools like make this combo easy with subject line rotation, content personalization, and reply monitoring — all enhanced by AI but customizable by you.