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The Best Time to Send Marketing Emails (Backed by Data)

Find the best times to send marketing emails in 2025 for maximum opens and clicks — backed by real data.

Timing Matters More Than You Think

You’ve crafted the perfect subject line. Your content is sharp. Your offer is irresistible. But if your email lands when your audience is asleep, overwhelmed, or distracted… 💨 it’s gone in seconds.

In 2025, send timing can make or break your email campaign. And with so many platforms and time zones, guessing isn’t good enough. Fortunately, data (and a little help from AI) can show us when people are most likely to open and engage.

Let’s dive into the numbers — and how you can use smart scheduling to your advantage.

What the Latest Data Says About Send Timing

Recent studies across millions of email campaigns reveal the following trends:

📅 Best Days to Send

  • Tuesday and Thursday consistently top the charts for open and click-through rates.

  • Wednesday is also strong, especially for B2B emails.

  • Weekends perform poorly unless it's for time-sensitive promotions or lifestyle brands.

⏰ Best Times to Send

  • 8:00–10:00 AM: Peak morning scroll time

  • 1:00–3:00 PM: Post-lunch, high engagement window

  • 5:00–6:00 PM: Less common, but effective for professionals wrapping up work

According to Campaign Monitor, emails sent mid-morning during weekdays tend to receive the highest engagement across industries.

But Timing Is Personal — and Behavioral

While benchmarks are helpful, your ideal send time depends on your audience:

  • B2B = better in mornings during work hours

  • B2C = better in the evening or weekends

  • Gen Z = prefers late-night emails (9 PM+)

  • Global audience = needs timezone-aware scheduling

That’s why top-performing marketers are shifting away from fixed schedules — and moving toward smart delivery systems powered by AI.

Smart Scheduling: Let AI Do the Work

What Is Smart Scheduling?

Instead of sending all your emails at 10 AM EST, smart scheduling tools analyze:

  • When each user typically opens emails

  • What times see the highest engagement

  • Where the user is located

Then the system delivers at the optimal moment — per recipient.

SenderWiz supports smart scheduling by local timezone, so you can send emails only between 9 AM–5 PM in the user’s location, even across global audiences.

Real-World Scenario: Smart vs Fixed Send Time

Campaign Goal: Promote a time-limited SaaS offer to 50,000 users worldwide.

Fixed Send Time (10 AM EST):

  • Users in India get it at 7:30 PM

  • Users in California get it at 7 AM

  • Engagement suffers due to poor timing

Smart Send Time:

  • US users receive it mid-morning

  • EU users get it in the afternoon

  • Asian users see it during peak evening hours

Result: Higher open rates, more clicks, and fewer unsubscribes.

Pro Tips to Optimize Email Send Timing in 2025

✅ Know Your Audience

Use your analytics to identify:

  • When subscribers open

  • What devices they use

  • Their primary timezone

⏰ Use Timezone-Aware Tools

Don’t force your subscribers into one send window. Use platforms that can send based on their schedule.

SenderWiz lets you pick specific days and time ranges (e.g., 9–5 on weekdays) based on the recipient’s timezone.

🔁 A/B Test Timing Regularly

While smart tools help, occasional testing helps validate send windows across segments and campaigns.

📊 Monitor Performance by Time

Track open and click rates by send time. Use heat maps or engagement timelines to spot trends.

How SenderWiz Makes Smart Timing Simple

SenderWiz is designed to help marketers send at the right time — without extra setup or complex automation.

✅ Schedule emails by recipient timezone ✅ Choose days/hours for weekday or weekend sends ✅ Align with working hours in each user’s region ✅ Combine with subject line and content rotation for even better results

These features ensure your message hits when your audience is ready to read it — not hours before or after.

Final Thoughts: It’s About When, Not Just What

You’ve worked hard on your email content — don’t let bad timing sabotage your results.

In 2025, timing isn’t just tactical — it’s strategic. And with smarter tools and deeper data, there’s no excuse for blasting blindly anymore.

🔍 Ask yourself: Are your emails arriving when your readers are ready — or when it’s convenient for you?

Want to deliver smarter, not harder? SenderWiz helps you schedule with precision — for better open rates, fewer bounces, and more engagement.

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