The Best Time to Send Marketing Emails (Backed by Data)
Find the best times to send marketing emails in 2025 for maximum opens and clicks — backed by real data.
Last updated
Find the best times to send marketing emails in 2025 for maximum opens and clicks — backed by real data.
Last updated
You’ve crafted the perfect subject line. Your content is sharp. Your offer is irresistible. But if your email lands when your audience is asleep, overwhelmed, or distracted… 💨 it’s gone in seconds.
In 2025, send timing can make or break your email campaign. And with so many platforms and time zones, guessing isn’t good enough. Fortunately, data (and a little help from AI) can show us when people are most likely to open and engage.
Let’s dive into the numbers — and how you can use smart scheduling to your advantage.
Recent studies across millions of email campaigns reveal the following trends:
Tuesday and Thursday consistently top the charts for open and click-through rates.
Wednesday is also strong, especially for B2B emails.
Weekends perform poorly unless it's for time-sensitive promotions or lifestyle brands.
8:00–10:00 AM: Peak morning scroll time
1:00–3:00 PM: Post-lunch, high engagement window
5:00–6:00 PM: Less common, but effective for professionals wrapping up work
According to , emails sent mid-morning during weekdays tend to receive the highest engagement across industries.
While benchmarks are helpful, your ideal send time depends on your audience:
B2B = better in mornings during work hours
B2C = better in the evening or weekends
Gen Z = prefers late-night emails (9 PM+)
Global audience = needs timezone-aware scheduling
That’s why top-performing marketers are shifting away from fixed schedules — and moving toward smart delivery systems powered by AI.
Instead of sending all your emails at 10 AM EST, smart scheduling tools analyze:
When each user typically opens emails
What times see the highest engagement
Where the user is located
Then the system delivers at the optimal moment — per recipient.
SenderWiz supports smart scheduling by local timezone, so you can send emails only between 9 AM–5 PM in the user’s location, even across global audiences.
Campaign Goal: Promote a time-limited SaaS offer to 50,000 users worldwide.
Users in India get it at 7:30 PM
Users in California get it at 7 AM
Engagement suffers due to poor timing
US users receive it mid-morning
EU users get it in the afternoon
Asian users see it during peak evening hours
Result: Higher open rates, more clicks, and fewer unsubscribes.
Use your analytics to identify:
When subscribers open
What devices they use
Their primary timezone
Don’t force your subscribers into one send window. Use platforms that can send based on their schedule.
SenderWiz lets you pick specific days and time ranges (e.g., 9–5 on weekdays) based on the recipient’s timezone.
While smart tools help, occasional testing helps validate send windows across segments and campaigns.
Track open and click rates by send time. Use heat maps or engagement timelines to spot trends.
SenderWiz is designed to help marketers send at the right time — without extra setup or complex automation.
✅ Schedule emails by recipient timezone ✅ Choose days/hours for weekday or weekend sends ✅ Align with working hours in each user’s region ✅ Combine with subject line and content rotation for even better results
These features ensure your message hits when your audience is ready to read it — not hours before or after.
You’ve worked hard on your email content — don’t let bad timing sabotage your results.
In 2025, timing isn’t just tactical — it’s strategic. And with smarter tools and deeper data, there’s no excuse for blasting blindly anymore.
🔍 Ask yourself: Are your emails arriving when your readers are ready — or when it’s convenient for you?
Want to deliver smarter, not harder? SenderWiz helps you schedule with precision — for better open rates, fewer bounces, and more engagement.