Augmented Reality in Email Marketing: What’s Possible in 2025

Discover how augmented reality (AR) is transforming email marketing in 2025 with immersive, engaging experiences.

Email Marketing Meets Augmented Reality in 2025

You’ve heard of AR in gaming and retail—but in email? It’s happening.

Thanks to faster internet (hello 5G), smarter email clients, and advanced rendering technologies, augmented reality (AR) is now making its way into the inbox. And while we're not projecting holograms just yet, email marketers in 2025 are using AR elements to boost engagement, drive conversions, and create standout brand experiences.

If you're looking to stay ahead of the curve, it’s time to understand what AR in email really means—and how you can use it effectively.

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What Is AR in Email Marketing?

Augmented reality blends digital elements with real-world environments, typically through a mobile device’s camera.

In email marketing, this often looks like:

• Clicking a CTA that launches an in-browser AR experience

• Viewing a product demo through your phone in 3D

• Trying on a product virtually before buying

• Placing furniture, artwork, or decor in your space via AR preview

While the AR experience doesn’t live inside the email itself, your email becomes the gateway to this immersive content.

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Why AR Is Taking Off in Email Right Now

A few key reasons:

• 5G and Wi-Fi 6 make media-rich experiences smoother

• More AR-capable smartphones (nearly 70% of devices by 2025)

• Easier AR development tools (you no longer need a dev team)

• Increased consumer appetite for interactive, try-before-you-buy moments

This means email is no longer just about copy—it’s becoming a launchpad for augmented engagement.

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How Brands Are Using AR in Their Email Campaigns

🛍️ 1. Virtual Try-Ons (Fashion & Cosmetics)

Example: A makeup brand sends a “New Shades for Spring” campaign. The CTA opens an AR experience where subscribers can try the lipstick colors on their own face via mobile camera.

🛋️ 2. Product Placement (Furniture & Decor)

Example: A home brand sends a preview of their new table collection. One tap allows users to “place” the table in their dining room to check size and fit—no app download needed.

🚗 3. Interactive Product Tours (Auto & Tech)

Example: A car brand includes a “See It in Your Driveway” CTA in their launch email. Subscribers can view a 3D model of the car parked outside via AR from their phone camera.

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Benefits of Using AR in Email Campaigns

✅ Higher engagement: Subscribers spend more time interacting ✅ Reduced returns: Especially for size/fit-based products ✅ Better product understanding: Visual experiences beat static images ✅ Enhanced brand perception: AR adds a modern, innovative edge ✅ More mobile-friendly: Designed for the devices where emails are read most

Brands using AR in email CTAs report up to 3x higher conversion rates on product pages compared to static image campaigns.

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What You Need to Make AR Work in Email

You don’t need full 3D design teams. Here’s what you need:

🔧 Tools & Platforms:

• 8thWall, ZapWorks, or WebAR platforms for browser-based AR

• SenderWiz to build engaging, mobile-optimized emails that link cleanly to AR experiences

• A simple landing page or WebAR link that opens directly from the CTA

Remember: The AR experience should load fast, be easy to exit, and feel purposeful—not just flashy.

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How SenderWiz Supports AR-Ready Campaigns

You can’t embed a full AR engine in an email, but you can build the perfect entry point.

SenderWiz helps you:

• Create mobile-first layouts ideal for AR audiences

• Rotate CTAs, subject lines, and preview text to test AR callouts

• Schedule by timezone so your emails hit at the best moment

• Use SenderAI to generate variations of product messaging tied to the AR experience

• Track replies or actions taken after engaging with AR links

With this structure, your email becomes the launchpad for immersive, conversion-focused experiences.

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AR Email Marketing Tips for 2025

✅ Keep your CTA clear and curiosity-driven (e.g., “See It in Your Space”) ✅ Test on multiple devices to ensure smooth user experience ✅ Avoid overwhelming the user—AR should add clarity, not confusion ✅ Combine with personalization—show AR previews of items they’ve browsed or clicked

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Final Thoughts: AR in Email Is Just Getting Started

We’re only scratching the surface of what’s possible.

As inbox experiences evolve, brands that experiment with AR-driven storytelling and product visualization will set themselves apart in a crowded market.

You don’t have to go all-in on AR—but exploring one campaign or product line could give your email engagement the edge you’re looking for.