Case Study: How 'Fridja' Increased Sales by 25% Using Email Retargeting
Discover how Fridja used smart email retargeting to boost sales by 25%. Real strategies, real results—learn how to apply them.
Smart Retargeting, Real Results
Fridja, a UK-based brand known for its premium garment steamers and beauty tech, was facing a familiar problem—high traffic, low conversions.
After implementing a targeted email retargeting strategy, they achieved a 25% increase in online sales—without spending more on ads or growing their list.
In this case study, we’ll show you exactly how Fridja:
Identified drop-off points
Built smart retargeting flows
Personalized emails based on behavior
Used SenderWiz to automate and scale the results
Let’s unpack the tactics behind the numbers.
The Challenge: Lost Opportunities After the Click
Fridja had:
A strong eCommerce presence
Healthy website traffic
A growing subscriber list
But they struggled with:
High cart abandonment
Inactive users
Unconverted product page viewers
📉 Open and click rates were decent, but conversion rates weren’t keeping pace.
The Strategy: Behavior-Based Retargeting Emails
Fridja built automated email sequences triggered by key behaviors like:
Adding items to the cart
Viewing product pages
Downloading their “Buying Guide”
Failing to complete checkout
Their goal: Follow up with relevance, not repetition.
They used SenderWiz to:
Create behavior-based segments
Trigger emails instantly
Rotate subject lines and offers
Track performance per contact and variant
How They Did It (Step by Step)
1. Cart Abandonment Flow
🛒 Trigger: Cart abandonment (1 hour delay)
Email 1: Reminder with product preview Email 2 (24 hrs): Incentive (10% off + urgency) Email 3 (48 hrs): Social proof + “last chance”
💡 Results: 19% recovery rate
2. Product Page Retargeting
📄 Trigger: Viewed key product pages without adding to cart
Email: “Still considering [Product Name]?” Included: Comparison chart, top reviews, FAQ
🎯 Result: 12% CTR, 6% conversion rate
3. Download Follow-Up
📘 Trigger: Downloaded buying guide but didn’t visit product page
Email: Education-focused message + CTA to view the product collection Included: Personalized recommendations
📈 Result: 3x more likely to convert vs. generic follow-ups
4. Inactive Lead Re-Engagement
🕒 Trigger: 30 days of no opens/clicks
Email: “We miss you” + incentive Follow-up: Preference update email
📬 Result: 18% of inactive users re-engaged within 2 weeks
How SenderWiz Made It All Possible
Fridja used SenderWiz’s features to:
🔁 Rotate subject lines for higher open rates
🧠 Use Smart Rotation to promote best performers
🕒 Schedule emails by user time zone
📊 Track real-time performance (open, click, revenue)
🎯 Segment contacts based on pageviews, cart actions, and engagement
Subject Line Examples That Worked
“Forgot something?”
“Here’s 10% off—if you still want it”
“Your cart’s still waiting (and we saved it)”
“Still thinking about the F-1000 Steamer?”
“Our most loved steamer is almost gone…”
📬 Subject line rotation helped maintain inbox freshness and boosted open rates by 35%.
Key Metrics Before vs. After
Average Open Rate
17.6%
29.8%
Click-Through Rate (CTR)
4.2%
9.4%
Cart Recovery Rate
8%
19%
Re-Engagement (inactive users)
7%
18%
Sales Increase (30 days)
—
+25%
Final Thought: Retargeting Turns Interest into Action
Fridja didn’t run more ads. They didn’t double their traffic. They simply followed up smarter—and that made all the difference.
Their retargeting strategy worked because it was: ✅ Behavior-driven ✅ Personalized ✅ Timely ✅ Automated
With SenderWiz, any business can create email flows that respond to user actions, rotate optimized messages, and convert more from what you already have.
💡 Want to turn clicks into conversions like Fridja? It starts with a smart retargeting email strategy—and SenderWiz makes it simple.
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