> For the complete documentation index, see [llms.txt](https://blog.senderwiz.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://blog.senderwiz.com/topics/retargeting-emails/case-study-how-fridja-increased-sales-by-25-using-email-retargeting.md).

# Case Study: How 'Fridja' Increased Sales by 25% Using Email Retargeting

### Smart Retargeting, Real Results

Fridja, a UK-based brand known for its premium garment steamers and beauty tech, was facing a familiar problem—**high traffic, low conversions**.

After implementing a targeted email retargeting strategy, they achieved a **25% increase in online sales**—without spending more on ads or growing their list.

In this case study, we’ll show you exactly how Fridja:

* Identified drop-off points
* Built smart retargeting flows
* Personalized emails based on behavior
* Used **SenderWiz** to automate and scale the results

Let’s unpack the tactics behind the numbers.

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### The Challenge: Lost Opportunities After the Click

Fridja had:

* A strong eCommerce presence
* Healthy website traffic
* A growing subscriber list

But they struggled with:

* High cart abandonment
* Inactive users
* Unconverted product page viewers

📉 Open and click rates were decent, but conversion rates weren’t keeping pace.

***

### The Strategy: Behavior-Based Retargeting Emails

Fridja built **automated email sequences** triggered by key behaviors like:

* Adding items to the cart
* Viewing product pages
* Downloading their “Buying Guide”
* Failing to complete checkout

Their goal: **Follow up with relevance, not repetition.**

They used **SenderWiz** to:

* Create behavior-based segments
* Trigger emails instantly
* Rotate subject lines and offers
* Track performance per contact and variant

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### How They Did It (Step by Step)

#### 1. **Cart Abandonment Flow**

🛒 **Trigger:** Cart abandonment (1 hour delay)

Email 1: Reminder with product preview\
Email 2 (24 hrs): Incentive (10% off + urgency)\
Email 3 (48 hrs): Social proof + “last chance”

💡 Results: 19% recovery rate

***

#### 2. **Product Page Retargeting**

📄 **Trigger:** Viewed key product pages without adding to cart

Email: “Still considering \[Product Name]?”\
Included: Comparison chart, top reviews, FAQ

🎯 Result: 12% CTR, 6% conversion rate

***

#### 3. **Download Follow-Up**

📘 **Trigger:** Downloaded buying guide but didn’t visit product page

Email: Education-focused message + CTA to view the product collection\
Included: Personalized recommendations

📈 Result: 3x more likely to convert vs. generic follow-ups

***

#### 4. **Inactive Lead Re-Engagement**

🕒 **Trigger:** 30 days of no opens/clicks

Email: “We miss you” + incentive\
Follow-up: Preference update email

📬 Result: 18% of inactive users re-engaged within 2 weeks

***

### How SenderWiz Made It All Possible

Fridja used **SenderWiz’s features** to:

* 🔁 Rotate subject lines for higher open rates
* 🧠 Use Smart Rotation to promote best performers
* 🕒 Schedule emails by user time zone
* 📊 Track real-time performance (open, click, revenue)
* 🎯 Segment contacts based on pageviews, cart actions, and engagement

***

### Subject Line Examples That Worked

* “Forgot something?”
* “Here’s 10% off—if you still want it”
* “Your cart’s still waiting (and we saved it)”
* “Still thinking about the F-1000 Steamer?”
* “Our most loved steamer is almost gone…”

📬 Subject line rotation helped maintain inbox freshness and **boosted open rates by 35%**.

***

### Key Metrics Before vs. After

| Metric                         | Before Retargeting | After Retargeting |
| ------------------------------ | ------------------ | ----------------- |
| Average Open Rate              | 17.6%              | 29.8%             |
| Click-Through Rate (CTR)       | 4.2%               | 9.4%              |
| Cart Recovery Rate             | 8%                 | 19%               |
| Re-Engagement (inactive users) | 7%                 | 18%               |
| Sales Increase (30 days)       | —                  | **+25%**          |

***

### Final Thought: Retargeting Turns Interest into Action

Fridja didn’t run more ads. They didn’t double their traffic. They simply followed up **smarter**—and that made all the difference.

Their retargeting strategy worked because it was: ✅ Behavior-driven\
✅ Personalized\
✅ Timely\
✅ Automated

With **SenderWiz**, any business can create email flows that respond to user actions, rotate optimized messages, and convert more from what you already have.

💡 Want to turn clicks into conversions like Fridja? It starts with a smart retargeting email strategy—and SenderWiz makes it simple.

***