Step-by-Step Guide to Building High-Converting Retargeting Email

Build powerful retargeting emails that convert. Follow this step-by-step guide to win back visitors and boost sales in 2025.

Your Funnel Leaks. Retargeting Emails Plug the Gaps.

Most website visitors leave without taking action. But they’re not lost forever—unless you let them go.

That’s where retargeting emails come in. They give you a second (and often better) chance to turn interest into conversion.

This step-by-step guide will walk you through building a high-converting retargeting email—from setting triggers to writing compelling content and automating delivery. Whether you're in SaaS, eCommerce, or B2B, these principles apply.

Let’s turn bounce-backs into buyers—with the help of tools like SenderWiz.

Step 1: Define Your Retargeting Goal

Before writing a single line, ask:

👉 What action are you trying to recover?

Abandoned cart
Form not submitted
Page/product viewed
Free trial not activated
Lead magnet not followed up

Your content, tone, and timing will all depend on this objective.

Step 2: Identify the Right Audience Segment

Segment your list based on behavior:

Viewed a product but didn’t buy
Started checkout but didn’t finish
Downloaded something but didn’t engage after
Was active but went silent for X days

🎯 SenderWiz’s dynamic segmentation updates in real time—ensuring the right contacts are always in the flow.

Step 3: Choose the Right Timing Sequence

Timely follow-ups work best. Here’s a basic framework:

Email 1 (Reminder): 1–3 hours after the event
Email 2 (Incentive): 24 hours later
Email 3 (Last Call): 48–72 hours later

⏱️ With SenderWiz, you can automate entire sequences based on user behavior and conversion windows.

Step 4: Write a Magnetic Subject Line

Keep it short, clear, and curiosity-driven.

Examples:

“Still thinking it over?”
“Left something behind?”
“Quick reminder: your trial is still waiting”
“Need help finishing up?”

💡 Rotate 3–5 subject lines using SenderWiz’s Smart Rotation to avoid fatigue and find the best performers.

Step 5: Personalize Your Email Body

Include:

Name and/or company
Product or service viewed
Behavior-specific copy
Dynamic incentives (optional)

Example:

“Hey {{FirstName}}, we noticed you were checking out the Starter Plan. Still interested? We’re here to help—or you can start your free trial now.”

Step 6: Include a Clear, Compelling CTA

One email = One CTA.

Make it:

Clear (“Complete Purchase”)
Action-oriented (“Try it Now”)
Value-driven (“Get 15% Off Today Only”)

📌 Use contrasting buttons and mobile-friendly spacing.

Boost confidence and urgency with:

“Trusted by 10,000+ marketers”
“Limited stock remaining”
“Offer expires in 24 hours”

SenderWiz supports dynamic content blocks, so you can rotate urgency, testimonials, or badges across segments.

Step 8: Optimize for Mobile

Over 70% of emails are opened on mobile devices.

✅ Use:

Large, tappable CTA buttons
Short paragraphs
Images with alt-text
Responsive layouts

📱 SenderWiz provides mobile previews and device-level performance reporting.

Step 9: Test and Optimize

Test:

Subject line variants
CTA wording and color
Timing intervals
Incentive types

Then track:

Open Rate
Click-Through Rate
Conversion Rate
Revenue per Email

📈 SenderWiz’s AI engine helps you compare campaigns, track results, and auto-promote what works best.

Step 10: Set It and Scale It

Once your retargeting flow is optimized:

Make it evergreen
Plug in new product links or templates
Use tagging to trigger for different user behaviors

🎯 With SenderWiz automation, you can replicate winning flows for new segments in minutes.

Final Thought: Retargeting Is About Second Chances—Make Them Count

The first visit may not convert—but your retargeting email can. With strategic timing, personalized messaging, and smart automation, you can win back users and grow your ROI faster than ever.

With SenderWiz, you can:

Automate every step
Rotate high-performing subject lines
Segment by behavior
Track every metric in one dashboard

🛠️ Want to build retargeting emails that convert 24/7? SenderWiz makes it seamless, scalable, and smart.

Last updated 2 months ago